Pooja Phalak

Pooja is a young sustainable fashion designer from Maharashtra, an Indian state where the major occupation is agriculture and where her family has been farming for generations. She witnessed first hand the farmers' reality, issues and challenges, and realised that the new generation lost the connection and interest in farming, together with the opportunity to make it better. So she's decided to step up to influence the transition to more responsible on-the-ground practices.

Pooja's mission: "As a design professional, I realised the importance of sustainability early on. Born and brought up in a place where the main occupation is farming, and having the same family background, I am striving to initiate awareness of new innovative sustainable techniques, and making the farmers responsible and aware of the transparent relationship with suppliers and factories."