Beto Bina

Beto has worked in the intersection of Strategy, Innovation and Sustainability for over 14 years. Currently, he leads Veja’s sourcing and innovation and is also the cofounder of FarFarm, which builds regenerative supply chain networks across agriculture and agroforestry.

In his own words, "Instead of creating a company that has a mission, my dream was to have a purposeful mission that uses business to make a true impact in the world. A few years ago, I got involved with Regenerative Agriculture and Natural Fibers, and these two topics fulfilled my life with so many stories, knowledge and love. Today, we were able to merge them and create projects to grow cotton using Agroforestry, regenerating nature and providing social development. The mission is set right now, and we are working to refine our business model through pilots and many wonderful experiences"

Scalability is a challenge, but Beto and his collaborators have all the right cards, drive and expertise to make it happen.

Read his full story here and learn how the agricultural budget presents an opportunity for brands of all kinds to invest in their supply chains and enable innovation.