Lavinia Muth

Lavinia, with 15 years of experience in corporate sustainability within the global consumer product sector, particularly in fashion, began her transition away from the industry in late 2021. Recognizing the limitations of traditional sustainability narratives, she now focuses on understaing coloniality and engaging in decolonial projects. Embracing a critical and provocative approach, she decodes greenwashing strategies and offers guidance on navigating certifications and standards' limitations. Lavinia emphasizes transparent feedback mechanisms and prioritizes connecting with grassroots organizations, NGOs, and businesses to question power structures collectively. Her consultancy encompasses  project follow-up and supply chain/web mapping to identify critical intervention areas. In her mentoring role, she guides individuals and groups toward advocating for radical disruptions and community-driven solutions within the textile sector. Her dedication lies in distancing herself from corporate sustainability paradigms and embracing existing knowledge.